Requests to the Right Ear Are More Successful Than to the Left

You’re in a loud and sweaty Italian dance club when a woman approaches you. To be heard over the techno, she leans in close and yells into your ear, “Hai una sigaretta?”

If she spoke into your right ear, you would be twice as likely to give her a cigarette than if she asked by your left ear, according to a new study that employed this methodology in the clubs of Pescara, Italy. Of 88 clubbers who were approached on the right, 34 let the researcher bum a smoke, compared with 17 of 88 whom she approached on the left.

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